Tag Archive for: color wheel

The Psychology Behind Colors

Colors invoke emotion! Psychology has proven that different colors affect us in different ways.  Depending on the shade of color and the setting, a given color can cause very different human emotions.  The meaning of the color red, for instance, is fire and blood.  Red can invoke feelings of danger and warning, as seen in stop signs and threat levels.  However, a shade of red lipstick has forever been associated with passion and love.

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