Web Design Color Theory

Colors invoke emotion! Psychology has proven that different colors affect us in different ways.  Depending on the shade of color and the setting, a given color can cause very different human emotions.  The meaning of the color red, for instance, is fire and blood.  Red can invoke feelings of danger and warning, as seen in stop signs and threat levels.  However, a shade of red lipstick has forever been associated with passion and love.

Depending on your culture and geographic location, colors can indeed have multiple meanings.  Yet, they still cause a change in our mood and feelings.  For instance, a room painted a cool color, say blue, will have an effect on people’s internal temperature.  The blue paint will cause them to feel cooler than they really are.  However, if the same room was painted a warm color like orange, individuals will feel warmer.  Even though there was no change in temperature, the color of the walls affected them physically.  Once settled, some may add a layer of clothing after being in the room painted blue. On the other hand, others may remove a layer if the room was orange.

Web designers are well aware of the effects colors have on our moods and emotions, and ultimately our purchasing habits.  They use it to their advantage. Depending on their client’s objectives, they use color in order to produce results.  Take a look at the chart below and see just how they accomplish this.[vc_row bg_color=”#000000″ font_color=”#ffffff” padding=”5px”][vc_column width=”1/4″][vc_column_text]Color[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Meaning[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Association[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]In Web Design[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#2e44a0″ font_color=”#ffffff” padding=”5″][vc_column width=”1/4″][vc_column_text]Blue[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Trust[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Depth, Stability, Wisdom, Loyalty, Confidence and Truth[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Cleanliness
Air
Water[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#5db995″ font_color=”#FFFFFF” padding=”5″][vc_column width=”1/4″][vc_column_text]Green[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Balance[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Growth, Harmony, Fertility, Healing and Vision[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Safety
“Green” Products[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#f9cc00″ font_color=”#FFFFFF” padding=”5″][vc_column width=”1/4″][vc_column_text]Yellow[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Mind[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Joy, Happiness, Intellect, Energy and Warming[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Leisure
Children’s Items[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#f59500″ font_color=”#FFFFFF” padding=”5″][vc_column width=”1/4″][vc_column_text]Orange[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Communication[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Enthusiasm, Creativity, Success, Attraction, Heat and Stimulation[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Highlighting
Food
Toys[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#e7413b” font_color=”#FFFFFF” padding=”5″][vc_column width=”1/4″][vc_column_text]Red[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Fire and Blood[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Energy, Strength, Power, passion, War, Desire, Love and Determination[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Foreground
Quick Decisions
Call to Action[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#913e99″ font_color=”#ffffff” padding=”5″][vc_column width=”1/4″][vc_column_text]Purple[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Imagination[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Royalty, Nobility, Wealth, Luxury, Power, Wisdom, Mystery and Magic[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Feminine Products and Designs[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#ffffff” font_color=”#000000″ padding=”5″][vc_column width=”1/4″][vc_column_text]White[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Perfection[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Light, Purity, Good, Safety, Virginity, Innocence and Clean[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Safety
Charities
Technology[/vc_column_text][/vc_column][/vc_row][vc_row bg_color=”#000000″ font_color=”#ffffff” padding=”5″][vc_column width=”1/4″][vc_column_text]Black[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Unknown[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Power, Reserve, Mystery, Elegance, Evil and Death[/vc_column_text][/vc_column][vc_column width=”1/4″][vc_column_text]Aggressive Design
Contrast[/vc_column_text][/vc_column][/vc_row]

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