The truth is that it doesn’t matter how many fans your page has. This is a harsh reality for your social media plan. If you don’t have engagement, then people will never see your updates. Facebook’s EdgeRank is an algorithm that determines how many of your Facebook fans will actually see any updates.
It’s made up of three parts:
- User Affinity – The first part measures each individual user’s engagement level with your page. The more times a user Likes, comments, views, or responds to a question on your page, the more likely they will receive updates.
- Status Weight – Facebook wants users to stay on their site as long as possible. So they give more credit to these types of updates. Video is given the most, followed by photos, links, and then regular status updates.
- Freshness – As a rule of thumb, most people have seen your status update within 4 hours. So updating at consistent intervals and at the right time of day can pay off tremendously. But be careful. Posting more frequently than once every four hours can actually hurt you in the long run.
How to defeat Facebook EdgeRank?
The key to defeating EdgeRank, is by increasing your user engagement on each update.