Why a Small Business Should Have a Website

[vc_row][vc_column width=”1/1″][vc_column_text]There are an infinite number of reasons why a small business should have a website.  The Internet is no longer an obscure instrument used by few and inaccessible to even less.  Today, it may sound cliché, but everyone is on the Internet, and they use it for everything.  Any and every type of business can benefit from having a web presence, and the following are just a few of the ways in which a small business can do just that.

Everyone is doing it

And by everyone, I mean EVERYONE!  Local competitors, chain stores, online retailers, and even manufacturers are on the Internet all trying to grab a piece of the pie.  A small business can not fall behind and lose out on the opportunity to make additional revenue, especially in this economy.  Chances are they already have a local competitor with an online presence.  Building a website will enable them to take back some of the business they already lost, because there is a good chance they did.

The advertising is cheap

Once a small business website is up and running, the hard part is over.  Now it’s just a matter of keeping the site fresh with new content.  Adding, updating, and removing content is not the headache it once was.  A small business website is a great way for a small business to promote their new products, highlight specific items, advertise promotions, and create overall awareness for their business.  The small business can also have a newsletter, emailing those who sign up, special discounts while at the same time increasing traffic to their website.

Get Personal

Business hours limit how well a small business gets to interact with its customers.  A small business website, however, solves this dilemma.  With a website, customers and potential customers, those who may never have actually visited the brick and mortar business, can visit the website and see what its all about.  With email, these customers can reach the owner any time, making the online experience a bit more personal.

Show them you care

First impressions are everything.  If you, a potential customer, looks up a small business on the web and either finds no website or one that is quite outdated, would you be inclined to visit the business?  Probably not, and neither would others.  Having a fresh, updated website gives a small business credibility in they eyes of the consumer, and shows that they care about their customers.

Convenience

With a small business website, vital information is just a mouse click away.  Anytime, anywhere, business information is readily available.  Customers can view business hours, locations, products, services, social media outlets, and any other information the business feels relevant to make available to the public.  A small business can view their site as their virtual storefront.[/vc_column_text][/vc_column][/vc_row]

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